By the end of the day you will be able to do 2 new things
Know exactly how to craft good content and to utilise email marketing to make a positive difference to your fitness business
Put your content IMMEDIATELY into action in your Club or PT business using your new found mastery of the cutting edge email technology we have supplied you with.
One thing’s for sure….
Despite Email being one of the oldest marketing mediums, the ability to use it effectively is still an issue for many operators and PTs Pound for pound, Email marketing remains by far the No 1 best Value marketing activity in the fitness locker ………
Providing you know what you’re doing (And most operators seem to be doing it wrong!)
Here are the main Email Marketing Crimes we have witnessed
Using outmoded email technology –( that’s like doing a complex job one handed !)
Not enough frequency – Stopping too soon just when you’ve got them interested
Saying the wrong things to the wrong people at the wrong time–We will show you how to do it. Segmentation is key to success
Not aiming the message at the right audience – did you know there are 5 stages of customer email affiliation?
Failing to understand how email works as a sales tool – The art of seduction is not dead in the world of email marketing
Not having an automated system of email marketing - This not only Saves you hours but generates £000s with the right technology
Not linking their broadcasting to data capture systems .People don’t buy you first time!
About The Day
The day is divided into 2 distinct sessions and delegates can come to just one or both sessions
The morning session covers the broad concepts of email marketing and how to create effective copy
The afternoon is a practical hands on workshop when delegates will learn how to utilise “MomentumConnect” email and txt platform.
(IMPORTANT NOTE :Bring a laptop and we will give you a log in to the technology )
Morning Session 10am – 12.30 pm
The Essential Guide to Email marketing
The Golden Triangle of Email Marketing
A deep dive into The 5 Important Phases • How to craft great copy that converts
Creating an effective lead magnet
The importance of testing in getting your emails read
How to plan your email campaign schedule
The Importance of landing pages
16 point landing page checklist
Afternoon Session - 1.30 pm – 4pm
Making Email Marketing Come alive - Learning to Build your campaigns on the industries best and most cost effective technology*
Creating Email lists
Sending Txt campaigns
Creating Different types of Campaigns – Newsletters, emails